Pepper is a star on social media. Whether on Youtube or Instagram: His audience loves him and his actions. Until one day, and without explanation, everything suddenly changes: his content is no longer seen or liked by anyone, fans and advertising partners leave him, Pepper is suddenly a nobody. A nobody who literally does everything to regain the attention and escape the anonymity of "real" life...
Once Andrew Garfield has shown in Gia Coppola's "Mainstream" what monsters the social media produce, now the Argentine Jonathan Barg confronts us with an influencer whose life revolves exclusively around the next like. With all the dramatic consequences of the inevitable "fall from grace" and staged with those means that make the fast business on the web seem so attractive.